Showing posts with label 2010. Show all posts
Showing posts with label 2010. Show all posts

Measuring Boxes for Pigeon Feeders: Approaching Pigeon Problem as Misconduct of Individuals


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Within cities, the pigeon is popularly regarded as the bird of ambivalence: people either hate them or love them. Andrew Blechman (2006), the author of the most comprehensive book on pigeon Pigeons, stated, "while most animals trigger universally similar emotions… the pigeon somehow spans both extremes (Blechman, 2006, p.3)." Like the wide range of emotions they provoke, there is a wide a spectrum of habitats they cover. Animal ecology of each city differs greatly; yet pigeons are the common denominator. It is the little bit of wildlife that has survived and entangled in the process of human civilization. Throughout history, they were considered the symbol of peace and love; however, they are now better known as an unhygienic nuisance or rats with wings as a consequence of the recurrent downplay of the media. Associated with deadly diseases and property damage, pigeons, rather than their mess, were seen as the problem in major cities in the world such as London, New York and Madrid. When the officials took political actions to deal with the pigeon issues, people concerned with the matter either rooted for or campaigned against such measures, yet the general public was indifferent, and most of the time, unaware. Nevertheless, it is among the public the feeling of sympathy or scorn arises; it is among them the actual change and resolution takes place. With the ultimate goal of improving the man-pigeon relationship in urban areas. This design project aims to relocate the current pigeon problem from an affair of the state to the practice of individuals.

While not considered native in most places, pigeons can be found anywhere on Earth, except for the Sahara desert and Antarctica. For all that they are extremely adaptable and effortlessly found in abundance, they easily come off as the animal of least, if any, importance to many people.[1] Pigeons; however, have been intertwined with human civilization for some 5,000 years and were even mentioned in ancient cuneiform scripts (Haag-Wackernagel, 2003). While adopted as pets, pigeons were also sculpted in ancient art, signifying love. Based on their homing ability, pigeons were used as the means to send messages, which was the main source of communication for thousands of years before the telegraph. They continued to play the role of messengers in wartime and some, like Cher Ami, became war heroes. While involved in racing games with their strong wings, pigeons are also involved in scientific experiments with their exceptional intelligence. In many ways, pigeons have contributed much to human civilization, yet they are now seen to have gone from 'hero to zero'[2].

Along with the industrial revolution in the 18th century pigeons flocked into cities, following people. While many were domesticated, some escaped and augmented the population of feral pigeons. In cities, pigeons were fed by the public, but they also ate spilt crops and all sorts of rubbish ever since the earlier times (Haag-Wackernagel, 2003). Feeding pigeons came naturally to urbanites. One of the first articles regarding pigeons in New York Times (1878) reflected the joy of pigeon feeding in addition to the hostility towards sparrows on the contrary:
"Only a few years ago pigeons fed in the streets . . . without danger of attack. Their right to feed . . . has been disputed by the sparrows so persistently that the pigeons have yielded their old feeding grounds to the new-comers…" (Jerolmack, 2008).
As indicated in the article, it was the sparrow that was considered the most unpleasant bird in the late 19th century; however, the pigeon took over the title of the most filthy and disagreeable bird in the 20th century.
Although they were found innocent at first, local pigeons arose as problems slowly but surely in New York. The same issue was brought up in London as well: a New York Times article (1926) reported the London Country Council's consideration on the ways to reduce pigeon numbers, though it was disregarded soon after (Jerolmack 2008). Up until the mid 1930s, the perspective of the media on pigeons was fairly neutral. Thereafter, complaints against pigeons as well as reports on bloody conflict between man and pigeon became more periodic. An article in the Times (1938) recorded the comparison a health officer in London made of their breeding capabilities and nuisance factor to rats (Jerolmack, 2008). Since the first announcement of a pigeon-associated disease contagious to humans in 1945, pigeons as well as the feeding of the birds began to be perceived as nuisance. A song written by a satirist Tom Lehrer, Poisoning Pigeons in the Park (1959) reflects the perception of pigeons at the time.[3] Being linked with diseases, the status of the pigeon tumbled and the bird became a public issue. As reported in an article by John C. Delvin (1963), two deaths in New York City were ascribed to the diseases carried by pigeons in 1963 (Jerolmack, 2008). Despite the corrections on the false report by medical experts, fear and revulsion at pigeons prevailed over the truth. Since the 1930s, pigeons became known to be a nuisance and diseaseful; they became pests and associated with the unwanted. Hence the label 'rats with wings', first uttered by a parks commissioner of New York in 1966, formed an international consensus and became the bird's nickname. The feeling of ambivalence continued to exist; however, the mainstream media has kept its position of finding the nickname more appropriate for the birds.[4]
Pigeons are seen everyday. With their exceptional adaptability, they nest in cavities of buildings, which resemble their original habitat of rocky cliffs, and live on both food waste as well as feeding from animal feeders. According to Haag-Wackernagel, the public fed pigeons regularly since the earlier eras. Feeding pigeons has been regarded as "an important spare-time activity to many people who enjoy animals and are looking for a form of relaxation … however, regular excessive public feeding is seriously not recommended" (Haag-Wackernagel, 2003). In spite of the fact that pigeon problem has essentially been associated with the high number of birds since the 1930s, only in 1980s it became apparent by a Swiss biologist Daniel Haag-Wackernagel that "the key to controlling a pigeon population is food (Blechman, 2006, p.142)." And to many people's surprise, killing of the birds, which has been practiced by many cities, actually had the counter effect of increasing the population.[5] Various counteract measures ranging from spike installation, shooting and falconry to feeding birth control have been found ineffective but the pest control companies continue to gain profit. Even if irregular, "occasional feeding by thousands of people, as in Trafalgar Square in London, create[d] huge problems. Occasional feeding by a few people may be less serious, but where pigeons congregate occasional feeders often become regular feeders (Haag-Wackernagel 2003)."
For quite a while, Trafalgar Square in London was better known as the place to go feed pigeons until the Ex-mayor of London, Ken Livingstone, initiated the attempt to reduce the number of pigeons in 2000. The methods to pigeon expulsion included deployment of hawks, feeding of birth control and finally banning of pigeon feeding. The law prohibiting the pigeon feeding in Trafalgar Square closed down the Square’s seed sellers and discouraged visitors from feeding pigeons (Lyall, 2006). The organization named Save the Trafalgar Square Pigeons (STTSP) was created in response to Livingstone’s decision of complete removal of bird food. They argued that such decision would “lead to a large number of animals dying of starvation and that reduction of food source over a long period of time would result in the reduction of the population as they would have to find an alternative food source[6].” As a result, it is now not as easy to spot pigeons in the vicinity of Trafalgar Square. Such case is in parallel to that of Basel, Switzerland, as its pigeon population halved in five years, between 1988 and 1992, under Haag-Wackernagel's pigeon control project Pigeon Action of Basel[7]. The project in Basel was especially successful not only due to the actual reduction of food source but especially on the account of ‘public re-education’ program. It was designed to show people the downside of pigeon feeding, since it can lead to overpopulation and overcrowding (Mooallem, 2006).
Although Vater (1998) states that 53% of the 54 cities in Central Europe had a feeding prohibition by the late 1990s (Haag-Wackernagel, 1999), and some cities like London and Liverpool launched anti-feeding campaigns which were to deliver "the key message that feeding the birds is 'Bad for the Birds and Bad for the City'"[8], it has been proven difficult to control in macro-scale and strong resistance existed in many cities. There are citizens who fear the birds will starve and try to give plenty of food. As Guy Merchant of The Pigeon Control Advisory Service (PiCAS) observed, such feeders are willing “to dodge fines, absorb public humiliation, and even resort to secret night feeding to avoid detection (Blechman, 2006, p.145)." It also did not help that "pigeons living in urban areas have expanded their originally granivorous diet to eat all kinds of rubbish, to the extent that town pigeons are now omnivorous (Haag-Wackernagel, 2003)." In fact, it was the very scene of feral pigeons pecking at half-eaten chicken drums on the street, which became the motivation for my project. After reviewing the history of the relationship between man and pigeon, re-guiding of the public seemed to be the appropriate starting point to sort out the pigeon problem.
Two people, Liz and Steve, appear periodically at the college green at Goldsmiths, University of London, feeding the flock of pigeons inhabiting the school buildings. Like many other compulsive feeders, they too think the pigeons are hungry. They have been feeding them twice a day, 5 times a week for over 3 years and are familiarized with the birds. During the time of interview on November 30, 2010, they were tossing out pieces of white bread and birdseeds.[9] While the number within the flock counted up to 60+, the total amount of the distributed food amounted to two loafs of white bread and approximately 5kg of birdseeds. It was observed that such an amount is extremely excessive, considering the explanation of RSPCA that one adult pigeon only needs 28g of food a day (RSPCA, 2008). Like this, it was witnessed that overfeeding, the ground of pigeon problem, is carried on by individuals, at micro-level.
Guy Merchant believes that "a small number of persistent and deliberate feeders are wholly responsible for the pigeon problem throughout the world. … They are the pigeon problem. Pigeons overbreed when people overfeed (Blechman, 2006, p.145)." In any case, the act of compulsive feeding takes place in the absence of the awareness of its consequences. The compulsive feeders consider their act charitable, sparing the pigeons from going hungry; yet fail to recognize the side effect of their action. The Measuring Boxes for Pigeon Feeders (Fig. 1) is designed to approach the compulsive feeders with two essential rules they should keep in mind: 'No Overfeeding, but Enough-feeding' and 'No White bread, but Birdseeds'. It allows the compulsive feeders their relaxing daily routine of bird feeding while withdrawing them from the vicious cycle of overfeeding and overbreeding, the fundamental pigeon problem. Composed of 3 foldable leaflet-boxes, the Measuring Boxes for Pigeon Feeders indicates the appropriate amounts for one pigeon, 12 pigeons and 24 pigeons.
Regarding the birds as a problem and framing them as ‘rats with wings’ illustrates the human-centric conception of the environment. Pigeons already have been calling human cities their home and it has to be grasped that city is not just a space for humans, but also for nonhumans. The pigeon problem is a social issue; it is a matter derived from society, environment and history. However, it is not the bird itself that brings up the issue, but rather its inflated number which brings along large quantity of droppings and high frequency of conflicts, in addition to lack of awareness. As proven by the experiment of Haag-Wackernagel, ill feeling for the bird simply recedes when flocks thin. When there is a steady availability of food, especially from the feeding of people, pigeons cease to waste time and energy foraging and proliferate more frequently. Present urban areas already provide enough "natural food and rubbish that enable small pigeon populations to survive on their own (Haag-Wackernagel, 2003)." Hence it can be presumed that once the public takes proper care of the food waste and once the artificial intervention of excessive feeding discontinues, the pigeon problem would diminish and concord between urban man and urban pigeon can be managed as well. The Measuring Boxes for Pigeon Feeders is to encourage urbanites to rebuild the historied relationship with the little bit of wildlife left in cities; persuade individuals concerned to take part in resolving the pigeon problem; allow maintaining the compulsive feeders’ interactivities with the birds, while removing the tag 'agitator'. The rise of the pigeon issue was the result of the lack of knowledge and problematization of the pigeon. With thorough understanding and proper practice, the state of the relationship and the environment will improve.


[1] University of Michigan Museum of Zoology classifies them to have no special status under conservation status.
[2] A pest control company Deter A Pigeon™ used the expression.
[3] The lyric of Poisoning Pigeons in the Park (1959) is as follows:
All the world seems in tune On a spring afternoon, When we’re poisoning pigeons in the park. Every Sunday you’ll see My sweetheart and me, As we poison pigeons in the park. We’ll murder them all amid laughter and merriment, Except for the few we take home to experiment . . .
[4] "A January 12, 1990 Washington Post article asked: “Pigeons: Beautiful Birds or Rats With Wings?” The same newspaper affirmed that they were indeed rats with wings three months later (Welzenbach 1990). A 1991 Times article pointed out that while “some [people] take bags of grain or bread to their favorite parks to feed pigeons . . . others insist, against all taxonomic evidence, that pigeons are winged members of the order Rodentia,” and it claimed that “anti-pigeon complaints are rising” (Angier 1991). Almost every article printed on pigeons from 1990 onwards—in the Times and 51 papers from around the United States and elsewhere—engaged with the frame, even in the few instances where pigeons were cast in a positive light (Jerolmack 2008).”
[5] It is documented in Curbing the Pigeon Conundrum of New York City (2007) that wildlife experts, PETA and the Humane Society agree that killing large numbers of pigeons will not control the overall population, as remaining pigeons adjust their rate of reproduction to compensate and replenish the population.
[6] The quote is found online to have been retrieved from the official website of Save the Trafalgar Square Pigeons (STTSP) (http://www.savethepigeons.org/background.html) in 2007.
[7] Mentioned in the writing of Haag-Wackernagel, Regulation of the street pigeon in Basel (1995), the project resulted in a great success, decreasing the pigeon population of 20,000 to 10,000.
[8] Liverpool purchased robotic hawks and launched the campaign to reduce the number of pigeons in concentrated areas. Details are posted on the website of Liverpool City Council (http://www.liverpool.gov.uk/Environment/enforcement/partnership_projects/2007/march/0011.asp).
[9] Liz & Steve. (2010). Pigeon Feeders. [Interview]. College Green of Goldsmiths, University of London with J Y Lee. 30th November 2010.



Reference

Animal Diversity Web. (2010). Columba livia [Online]. Available from: http://animaldiversity.ummz.umich.edu/site/accounts/information/Columba_livia.html. [Accessed: 20th October 2010]

Blechman, A. (2006). Pigeons. New York: Grove Press.

Devlin, J. C. (1963). Pigeons Blamed in 2 City Deaths. New York Times. 1st October. p. 41.

Deter A Pigeon™. 21 Amazing facts you didn't know about pigeons. [Online]. Available from: http://www.deterapigeon.com/21-amazing-facts-about-pigeons.htm. [Accessed: 25th October 2010]

Haag-Wackernagel, D. (1999). Feral Pigeon management. [Online]. 1999. Available from: http://anatomie.unibas.ch/IntegrativeBiology/haag/Feral-Pigeon-Strassentauben/pigeon-management.html. [Accessed: 24th October 2010]

Hagg-Wackernagel, D. (2003). The Feral Pigeon. Its fascinating journey from the temple of the goddess of love into the streets of our towns. [Online]. 2003. Available from: http://anatomie.unibas.ch/IntegrativeBiology/haag/Culture-History-Pigeon/feral-pigeon-haag.html. [Accessed: 24th October 2010]

Jerolmack, C. (2008). How Pigeons Became Rats: The Cultural-Spatial Logic of Problem Animals. Social Problems. 55 (1) p. 72-94

Liz & Steve. (2010). Pigeon Feeders. [Interview]. College Green of Goldsmiths, University of London with J Y Lee. 23rd November 2010.

Lyall, S. (2006). Pigeons May Coo but They Aren't Cute, the Mayor Says. New York Times. 20th June. Available from: http://www.nytimes.com/2006/06/20/world/20pigeons.html. [Accessed: 24th October 2010]

Mooallem, J. (2006). Pigeon Wars. New York Times. 15th October. Available from: http://www.nytimes.com/2006/10/15/magazine/15pigeons.html?_r=2&pagewanted=2&oref=slogin&oref=slogin. [Accessed: 24th October 2010]

New York Times. (1878). The Chattering Sparrow: Shall it be Protected or Exterminated? New York Times. 2nd September. p. 2.

New York Times. (1926). Britain Reprieves Pigeons: Halts Execution Planned by London, but Respite May be Brief. New York Times. 31st July. p. 11.

New York Times. (1938). London’s Annoying Pigeons. New York Times. 9th October. p. 151.

RSPCA. (2008). Pigeons: Good practice for housing and care, Supplementary resources for members of local ethical review processes. [Pamphlet]. 2nd ed. West Sussex: RSPCA

The United States. New York City Council. (2007). Curbing the Pigeon Conundrum. New York: New York City Council.

Vater, G. (1998) Wie viele Tauben gibt es in mitteleuropäischen Städten? Der praktische Schädlingsbekämpfer 50 (5). p.12–17.

Measuring Boxes for Pigeon Feeders:

Approaching Pigeon Problem as Misconduct of Individuals

  • Research Question


  • Identifying Problems









  • Analysis












  • Interview with compulsive pigeon feeders





  • Measuring Box-leaflet for Compulsive Pigeon Feeders




Biodiversity Awareness





Wildlife Corridor: Live Project Brief


Marcela Teran and Jen Yoohyun Lee




I. Design Proposal

As the students of MA in Design and Environment, and in response to the brief of the course Technonatures, we are presenting a design proposal for the management of the east side of the New Cross Gate Railway Cutting. Taking into consideration, the objectives of Goldsmiths’s draft of the Biodiversity Action Plan in conjunction with the goals of London Wildlife Trust to preserve the site, we have considered relevant to propose the establishment of BDA (Biodiversity Awareness), a student’s society within Goldsmiths. The aims of the society meet the objectives of the school’s Biodiversity Action Plan1:
Promote and implement biodiversity; raise awareness of biodiversity conservation issues and best practice; facilitate both formal and informal learning about nature conservation; increase awareness of the value of rail side habitats; promote environmental awareness and personal responsibility; contribute towards relevant local and regional Biodiversity Action Plans and open space strategy objectives.

2010 is the year of biodiversity. In a recent article published at the website of Natural History Museum, David Minter, President of the recently founded European Mycological Association, says that “biodiversity is so much more than ‘animals and plants’.” Fungi conform one of the five kingdom classification of life. But Rio Convention on Biological Diversity failed to take fungi into account and “it's difficult to over-emphasize how important fungi are.”2 Lichen, a type of fungi, is commonly thought to be a sensitive indicator of air pollution.3 On the same frame of ideas, bryophytes, composed of mosses and liverworts, according to Saxena and Harinder, “modify their micro-climate and serve to conserve moisture, check soil erosion on hilly slopes, and … are now increasingly being used for purpose ranging from pollution monitoring to new sources of pharmaceutical products.”4

Under the emerging notion of multispecies, where boundaries between nature and culture are being reconsidered and entanglement between species is looked at in a new light5, the relationships with kingdoms of fungi and plants enable new ways of engagement. In this sense, BDA will bring awareness to the importance of biodiversity by promoting the study of species that are usually neglected, such as fungi and bryophytes, which not only play important roles in ecosystems but also serve as bioindicators as it has been stated in recent studies mentioned above.

Studying small scale organisms is an effective way to determine the condition of the site. “Lichens are sensitive to local variations in the amounts of nitrogen-containing pollutants in the air and illustrate what conditions are like in your local area.”6 Different species of lichens grow depending on the levels of nitrogen present. “Liverworts and mosses are very sensitive to air pollution. … By making regular survey and counting abundance and frequency of species of mosses, an IAP (Index of Atmospheric Purity) can be calculated. Bryophytes have also been used to monitor airborne pollution caused by emissions from various sources.”7 Hence the condition of the site can be estimated by locating and keeping track of them.

The east side of New Cross Gate Cutting- “the site”- has not been managed up to date, while the west side has been maintained by London Wildlife Trust. Even though the organization has been focused to “conserve the acid grassland, try and maintain the pioneer woodland community as best possible, maintain reasonable access around the site, and - critically - ensure its boundaries are safe and secure”, their future management plans also includes “taking account of climate change issues.” Our proposal is relevant to both the current work as well as the future plan.

Due to lack of resources, the maintenance of the reserve has been almost completely relied on volunteers. For this reason, the creation of the society becomes relevant. Unlike volunteers, the rate of society members attendance should remain stable, hence providing reliable management. In the absence of an up to date database of the species that are present in the area, there is no accurate biodiversity action plan to follow. Therefore we are proposing that one of the initial aims of the society would be to work in conjunction with the London Wildlife Trust to make a biodiversity survey taking specific interest in fungi and bryophytes. This will involve the collection of samples that with help from Angela Marmont Centre for UK Biodiversity, will allow to determine the state of the site and establish which actions need to be undertaken to preserve or reinforce its biodiversity.

In parallel, we are proposing a curriculum for BDA that could be run every year, consisting of a series of activities held in a weekly session on campus, with several interventions in or related to the site and also field trips to the Natural History Museum and other locations, promoting an interdisciplinary approach. Additionally, a monthly training/working session could be held with the London Wildlife Trust engaging with activities that are relevant for the management of the site and/or the study of biodiversity.




References

1 Goldsmiths College, 2010. Biodiversity Action Plan. [draft] April 2010. London: Goldsmiths College, University of London.
2 Minter, D., 2010. Biodiversity is life [online]. Available at: [Accessed 11 December 2010].
3 OPAL Air Center, Imperial College London and British Lichen Society, 2007. The OPAL Air Survey. [leaflet] London: Natural History Museum.
4 Saxena D.K. and Harinder, 2004. Uses of Bryophytes. RESONANCE, 9(6), pp.56.
5 Kirksey, E. S. and Helmreich S., 2010. The Emergence of Multispecies Ethnography. Cultural Anthropology, 25(4), pp.545-576.
6 OPAL Air Center, Imperial College London and British Lichen Society, 2007. The OPAL Air Survey. [leaflet] London: Natural History Museum.
7 Saxena D K and Harinder, 2004. Uses of Bryophytes. RESONANCE, 9(6), pp.58.






How Convenient?





For the mapping project for Design Ecologies, I focused on the system of convenience- food delivery and take-away in particular.



As a city of take-away culture, it would not be a pretense to say one of the few things a new comer notices in London is a large number of take-away signs; take-away boxes on streets. Within such course of London's take-away culture, the matter of concern for this project is the ubiquitous use of polystyrene boxes. Vulnerable to breeze due to its light weight, it can be presumed that numerous disposed boxes end up placing themselves at the disposal of the river after finishing the journey on land.

Fast-food industry, including take-away, is one of the few sectors that thrives no matter what the economy is doing (The Sunday Times). As the duty of meal preparation became cumbersome due to the increase of female labour participation outside of home, the appearance of the system of take-away and delivery was timely and very much welcomed in the 1960s in the western world. In past research examining demand for FAFH (Food Away From Home), "convenience" has mainly been defined as arising from the time saved by avoiding meal preparation. And what distinguishes fast-food is that it is indeed fast (Jekanowski, et al.). In the United States alone, the number increased 13% in 10 year span and 20 times as much money is spent on fast food in 40 year span (Entertainment Marketing Letter).

Fast-food tend to locate themselves in lower income areas, including school zones. 17 or so take-away restaurants around Goldsmiths, University of London are patronized by students and locals. The research has identified that 70% of them order polystyrene take-away containers from the same place, JJ Food Service Ltd. One of the restaurant owners remarked, "Most of the shops order these from JJ [Food Service Ltd.] because it's cheap". It was confirmed once again, that among the take-away boxes listed on the website (jjfoodservice.com), polystyrene boxes are cheaper than that of paper or cardboard boxes. In addition, the polystyrene boxes were designed specifically for the typical fast-food types: burgers, kebabs, fish and chips, etc.

Polystyrene foam, also commonly known as styrofoam, is one of the most widely used plastics. Polystyrene is economical and versatile. Its foam is a good thermal insulator, hence it is widely used for food packaging. It is classified as number "6" in recycling system and claimed to be 100% recyclable at recycling facilities; nevertheless, 11% of the styrofoam used every year is recycled. Polystyrene is not easily recycled since it is generally not accepted in curbside collection recycling programs. The majority of them is discarded on the streets and ends up blowing in the wind or floating on water due to its lightweight and aerodynamic nature even when properly disposed of. Polystyrene foam breaks down into smaller, non-biodegradable pieces that are ingested by marine life and other wildlife. At least 162 marine species including most seabirds have been reported to have eaten plastics and other litter (California Integrated Waste Management Board). Animals confuse marine litter, most notably styrofoam, for food and die of suffocation and starvation by ingesting. Over 100,000 marine animals die per year from Styrofoam and other plastic trash (NOAA Marine Debris Program). It is informed that in the worst areas of the Pacific Ocean there is already over 40 times more plastic than plankton. What is known to be 'Great Pacific Garbage Patch' is twice the size of Texas and mainly plastic waste. Furthermore, it was reported at at the 238th National Meeting of the American Chemical Society (ACS), the lead researcher Katsuhiko Saido, Ph.D. found that what is known to be non-biodegradable, polystyrene in the ocean begins to decomposed within one year, releasing potentially toxic chemicals, causing additional pollution (Science Daily). Nevertheless, plastic industry claims that there are other materials that have more negative influence on nature than polystyrene.

Along with the plastic industry, EPS packaging Group asserts that packaging has much less impact on the environment than other competitive materials for the same use; using EPS (Expanded Polystyrene) to package a product will [also] result in a reduction in fuel consumption compared to other materials (EPS Packaging Group). It is said that polystyrene foam forms a complete loop, as its scraps can be turned into clothes hangers, toys, picture frames, and architectural molding; even be used for power generation by combustion. None the less, there is also the opposite claim that it is in fact not a 'closed loop', for collected polystyrene is not remanufactured into the previous form, but into other products, meaning that more resources are used and more pollution is created.

Historically, McDonald's, the icon of fast-food, pulled out styrofoam from its packaging in 1990, greatly due to the strong resistance led by Grassroots Environmental activists, students and concerned individuals as well as McToxics campaign and the McLibel Trial. Prior to the change, McDonald's claimed that they would recycle; however, it was doubted as the plastics industry classified polystyrene foam in the lowest rank by recyclability (Lipsett). Despite joining Environmental Defense Fund (EDF) to make attempts to recycle the traditional clamshell-shaped hamburger container, the public's fixed perception of polystyrene led them to switch to paper wraps. McDonald's announced to end styrofoam use on November 1, 1990. As the ripple effect, most fast-food chains followed suit on the same day (Lipsett). Ironically, McDonald's presented its sweet tea in styrofoam cup in 2008, claiming they "evaluate a package for impacts across many criteria (e.g., weight, resource use, recyclability) as opposed to only selecting the package based on its ability to be recycled".

Based on the research, the animation "How Convenient?" illustrates the formula of y=f(x), x being the temporary convenience industry, corporates and individuals take advantage of; f being economical and convenient polystyrene; y being the ultimate convenience the society is to pay. According to American Chemistry Council, attributing the litter issue to one particular packaging material does not solve the problem because another type of packaging will take its place as litter unless behavior changes. This system of convenience centering around take-away and delivery food, drawing the never-ending cycle is currently right on the 'cradle-to-grave' routine. Polystyrene foam is designed for a useful life of minutes or hours, but it continues to exist in our environment for hundreds or thousands of years (Quan).